Sep 9 2021 1:00PM
Philanthropy for the Modern Family
“I wish I could give but . . . . “ Fundraisers hear this phrase often, but may not be sure how to respond. All they hear is what sounds like a definite “no.” In this modern era, increasingly complex family structures are having an impact on giving decisions. Like many Americans, a great number of financially secure donors are taking on the responsibility of caring for adult children, aging parents and struggling siblings. Many of these donors want to do more to support your organization, but feel conflicted with meeting family needs first. What if your donors understood that they don’t have to choose? Gift planning options can help donors match their financial needs with their charitable goals. The key is knowing how to introduce the right vehicle(s) at the right time. This interactive and practical session will help you learn how to hear the cues and clues that signal a gift planning opportunity and propose options that will help keep the conversation going. By putting donor needs first, you will not only close larger gifts but also build philanthropic partnerships for life. Lead your organization by mastering the skills needed to grow philanthropy for the modern family.
Learning Objectives
• Recognize the cues and clues that may mentally block a donor from making the gift of a lifetime.
• Match a prospective donor's personal family needs with the right noncash gift and/or gift planning vehicle.
• Explain the value of various gift planning options on the spot during face-to-face donor conversations.